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Carol sente architect7/24/2023 Your “voice” is part of your brand and includes the attitude, personality, and approach that you want to convey. Content strategy is the information (words, photos, material, videos) that you develop for your social media presence delivered in a way that underscores the knowledge you are selling and the information your clients are seeking.Ī consistent voice means communicating online similarly to how you communicate in-person. Once you’ve selected the right platforms and established your goals, you will be able to develop your content strategy. Spend time strategizing about what goals you want to receive from the platform you have selected. People hire people, not firms, so your professional social media presence not only builds your credibility but enhances your organizations’ credibility. I work with many professionals who are hired by clients looking for sharp, competent consultants that deliver benefits to solve their clients’ pressing design, financial, and legal issues. Top it off with an eye-catching, professional photo in your power outfit complete with a friendly smile and open body language.ĭetermine what you want to accomplish on your professional social media page. Think through each section strategically and proof your writing for grammatical errors. I particularly like LinkedIn for professional profiles because, beyond the basics, they have a Volunteering, Skills & Endorsements, Recommendations and Accomplishments sections. Develop an Engaging Professional Profileįill in all the platform’s profile blanks. I’ve selected three social media platforms where my clients frequent: LinkedIn, Facebook, and Twitter and maintain those regularly.Ģ. It is better to be active on one or two social media platforms where your clients hang out than to be sporadic on four. Pick a Couple Platforms Your Clients Frequent The following seven action steps will strengthen your personal and professional brand through social media.ġ. When a prospective client or contact researches you before an appointment or seeks to connect on social media after meeting you at an event, what will they find on your social media profile? Your current and future clients are on social media. If you answered yes to any of these questions, creating a strong, career-focused social media presence will assist you in achieving these goals. Would you like to expand your professional network? Do you work in a knowledge-oriented business that sells services? Will you ever be searching for a new career, board, or volunteer position? Would you like more clients?
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